Corporate videos can vary wildly in quality, but HP has got it right with this one about its ink and toners.
I’ve seen a lot of videos about printers and ink and toner – this is one of the best. In it, an HP ‘inkologist’ called Thom goes through some of the technology used in HP printers. What’s also good, and I wish more videos did this, is that he uses real-world analogies to explain things. What’s more, his explanations are accompanied by clever animation.
It’s hard to find new ways to present ink and toner as a product; HP has done a commendable job.