How do you know someone’s cool?
When they’ve got tons of followers, their own Amazon page and still take the time to be helpful.
Stephan Hovnanian is a Google+ and Web marketing guru. He’s the star of today’s Follow Friday, not just because he helps businesses get the most from the search engine’s own social network, but also because he helped Euroffice even when he didn’t need to.
I don’t want to embarrass him, but when we were figuring out how to use Google+ to connect with our customers, he freely shared advice even though he didn’t know us from Adam. As an email from one of the Euroffice team says:
‘He has kept in touch to find out how we are doing and despite being inundated with questions he still finds the time to spontaneously pop on our page and see how we are getting on.’
Bear in the mind the man has almost 30,000 followers and more than 4.5 million views on Google+. If I had that many people interested in me, I’d probably get drunk with power and go all Conan on them:
Inksmith, what is best in life?
“To ignore your followers, see them driven before you and to hear the lamentation of their marketing teams.”
Stephan also co-hosts the Google+ Business Spotlight. This is a weekly hangout video series where real business owners share their perspectives and insight. One of his shows is particularly relevant to a recent Euroffice blog post – it’s all about using colour and imagery online.
In addition to video, Stephan’s Google+ Pro Tips series of books is on Kindle (that’s the Amazon page I mentioned). The great thing about Kindle books is that independent authors not only get a voice, but they can make their work available without having to charge readers a premium for printing costs.
So that’s our Follow Friday for this week: Stephan Hovnanian the Google+ guru.