Making a splash with powerful images.
We’ve written before about how ink and toner companies team up with artists and exhibitions, often for events abroad. This time it’s Epson, but it’s working with an organisation that’s a bit closer to home.
The Royal National Lifeboat Institution (RNLI) saves lives at sea. Its lifeboat search and rescue service runs 24 hours a day and, combined with its seasonal lifeguard service, the RNLI rescued almost 8,000 people in 2012.
To help celebrate and draw attention to its work, the RNLI has released a book of photographs called Lifeboat: Courage on our Coasts. To accompany the book there’s an open-air exhibition of photographs touring the country until February. It’s currently in Salford and will visit Dublin, Cardiff, Edinburgh and London.
How has Epson been involved? Well, the printer company produced 50 huge photographs for the exhibition on one of its large-format printers. (Not the kind of thing your average office would want; the model they used costs almost £23k, and a set of ink and toner is about £1,000.)
Epson also have some of the pictures available as high-resolution desktop backgrounds. They’re really striking and show some of the difficulties the RNLI has to face each year. If you can make it to the exhibition, why not see how the printed photographs compare to the digital versions?