A colleague told me that the first two-way transatlantic radio transmission took place today in 1920. I miss those days.
Obviously I’m not quite 94 years old, but I miss the days when #2way #communication was simple. A few years ago, if you wanted to get in touch with someone, your options were:
- Send a letter
- Ring them up
- Drop them an email
- Send a text
These days there are many more ways to keep in touch. We’ve got WhatsApp and Viber, Skype, Google Hangouts and Facebook…. and Twitter and this and that and the other. It’s great that we have instantaneous #international communication, but there are simply too many ways to be contacted or avoid being contacted.
If you want someone to respond to a message quickly, pick the medium that they’re most comfortable with.
That goes for whether they’re at home or in the office. People are juggling so much information across so many channels that if a message isn’t delivered through the recipients’ choice of channel, there is a good chance that it isn’t going to be noticed. Make a note of the way your colleagues – or your customers – want to be contacted and try to stick to their chosen channel.
Or just bring back singing telegrams.
Think about it: if a guy in a gorilla suit turns up at your office desk and starts singing about deadlines, you ain’t ignoring it. Singing telegrams are an easy, cost-efficient way of delivering messages that cut through the confusion of modern life and which guarantee an immediate reply.
Disclaimer: I may or may not have shares in a singing telegram business.